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Content Marketing Guide: Everything You Need to Know

You've probably been told that “content marketing” can boost your business by getting you additional customers, reducing your advertising expenses, and holding the interest of your current customers. While this seems amazing, I'm sure you're wondering these questions - Exactly what is content marketing? How can content marketing help my business?
This Content Marketing Guide aims to define content marketing and why it matters in this day and age.
Content Marketing Guide

What is Content Marketing?

Content marketing is an advertising technique that involves a set of strategies and practices. It offers free informational and useful content to potential customers in exchange for their time and attention. While traditional advertising disturbs customers to get an audience, content marketing offers information that customers may need or want, in return for their consent to receive promotions with regards to the services or products of the company.
Content marketing links the inclination of customers to the purpose of a business. It aims to make customer and business objectives meet by using content throughout the customer’s lifecycle. As such, content should be intentional, systematic, relevant, engaging, and customer-centered.
Content marketing focuses on customer and business experiences. It triggers an interaction between the customer and business in such a way that makes it mutually beneficial for both. When a business intends to give importance to a targeted group of customers, for example, it can provide content significant for the customer which is also in line with business goals. For example, a dog food product can write an article on necessary supplements for baby pets. This article will not only provide educational value to customers but will also provide free publicity to the business. It other words, content marketing aims to optimize customer and business interaction by facilitating the correct content through the most effective and engaging means.

What are the goals of Content Marketing?

Content takes part in most marketing practices and strategies. It can achieve several goals, but most businesses concentrate on the following:
•    Brand awareness and appreciation
•    Lead creation
•    Engagement
•    Sales
•    Lead development
•    Customer retention and loyalty
•    Customer enthusiasm
•    Up-selling and cross-selling
While these are standard goals in content marketing research, it would be best to consider your customers' goals, as well, if not above all.

What are examples of Content Marketing?
content marketing

Instead of developing traditional advertisements that interrupt the activities of the customers, more and more businesses now create content through:
•    YouTube videos
•    Blog posts
•    Whitepapers and downloadable guides
•    Podcast recordings
•    Infographics
These examples aim to give customers something that is more than just an advertisement and offer free access to these types of content that may provide either educational or entertainment value.
An example of a business that successfully used content marketing is Toyota. The vehicle giant produced a rap video for their product Sienna minivan, referring to it as the “Swagger Wagon. ” The video instantly became viral and earned over nine million YouTube views. Without spending thousands for a TV ad placement, they produced a distinctive brand experience that provided entertainment value for their customers. Now, isn't that incredible? Not to say, cost-efficient.

What are the advantages of Content Marketing?

The benefits of content marketing include the following:

1. It offers something valuable to your customers. Customers often ignore or try to escape traditional advertisement. However, content that is suited to your customers wants or needs help you establish a relationship with them. It facilitates an ongoing engagement between your customers and your business.
2. It provides your customers information and encourages them to patronize your business. People do not buy a product for one of these reasons: they do not understand how valuable a product is, they do not understand how seriously they need a product, or they do not know how a product works. Media-type content, such as podcasts, YouTube videos, or blog posts, educates customers and encourages them to see your product in a different light. This encourages interest that translates to a purchase.
3. It generates a feeling of reciprocity in your customers. People who repeatedly receive free, but significant, content eventually feel the need to give back. For example, if a company helps customers learn different ways to be healthy in natural ways, customers will want to purchase something from the company as a way to give back for all the content they have received for free.

4. It draws the interest of customers for free. As a substitute to expensive traditional ads, you can draw 1,000 customers by just making a viral infographic or blog post. Well-written and strategic content will last quite a long time and give you repeated returns on your investment. Remember that content becomes an asset while advertising always costs.
5. It produces content that can be shared repeatedly. Content marketing goes together with the latest marketing tactics, including search engine marketing and email marketing service. One of its natural allies is social media. Remember that most content shared on any Facebook stream are links to either educational/informative or entertaining content. Imagine the exponential power of one well-written article or touching video. A customer who shares your content with her friend list can trigger a snowball effect. In a viral case, your reach will certainly be unimaginable.
6. It offers an SEO advantage. Every blog article you post is content that Google can index. Creating one blog post a week for one whole year gets your website fifty-two more pages that can be indexed by Google. More indexes mean more hits and views.
7. It increases website traffic. Creating different types of content, such as podcasts, blog posts, or YouTube videos allows you three different possible audience sources for your website. More audiences mean more traffic.

8. It is extremely targeted. One of the main objectives of any advertising campaign is to get the message to the largest audience possible. This ensures that more people know about you and your business. Imagine what a targeted customer base can do for you. Remember the larger the targeted audience, the higher probability of paying customers.
Content Marketing Guide: Everything You Need to Know Reviewed by Dex dela Cruz on 8:22 AM Rating: 5

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